Usul Apparel

All profits from this hoodie go to help serve displaced families in Lebanon.

Get yours at usulapparel.com. Link in bio!

#جنوبي # جنوبي الهوى قلبي

Deeply rooted. If you had to add one more symbol to the Usul logo on this shirt, what would it be?

Who grew up with a copy of The Prophet at home? The Gibran tee from our Legends Collection is a tribute to the poet who shaped generations.

🔗Shop yours now! Link in bio.

The unisex oversized tee from the Tribal Wear Collection carries more than a logo. Every detail has meaning:
🪕the oud for our music,
🫒the olive branch for our land,
🏺the pottery for our craft,
🌿and the symbols that root us in culture.

Culture you can wear. Shop yours now!

His art was more than words on a page. It was a vision of life, love, and humanity. Gibran Khalil Gibran continues to inspire generations, and the Legends Collection captures his enduring legacy in this exclusive design.

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The Usul logo, reimagined with the icons that shaped us.
Which one speaks to you most: the oud, the olive branch, or the pottery?

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Mahmoud Darwish, the poet of exile and the voice of Palestine. Carry his legacy with the Darwish tee from our Legends Collection.

🔗Shop it now. Link in bio!

Heritage in every letter. The Usul logo is reimagined with the oud, the olive branch, the pottery, and the icons that shaped who we are.

🔗Shop this unisex oversized t-shirt from our Tribal Wear Collection now.

The word Uṣūl means “foundations” or “origins.” To us, it’s more than a name. It’s a commitment to honoring Arab and Islamic excellence, reconnecting with our roots, and carrying our legacy forward.

& At Uṣūl, every stitch carries a story!

Nizar Qabbani, the Poet of Love, whose verses broke barriers and inspired generations. This Legends Collection tee pays tribute to his bold spirit.

🔗Shop the Qabbani shirt now:
https://usulapparel.com/