KP Marketing

Name: KP Marketing
Address: Davis, CA, US
Telephone: +15305748040

12/14/2020

Okay, I know how daunting it can be to either capture or find images. Something to remember though, they don't have to be perfect. Our phones can produce high-quality images these days. A few design tips for your images. ⁠
⁠
1️⃣ High Quality - Your content should always reflect high-quality images and content. If you don't feel like you have enough high-quality images, there are some free resources to gain images such as unsplash or pexels. ⁠
⁠
2️⃣ Consistent - Consistency is 🔑. Consistency in your theme throughout your website, socials, and email marketing.⁠
⁠
3️⃣ & 4️⃣ Appropriate & Relevant - Is the design appropriate and relevant for your audience? One of the greatest things you can do for your business is to know your ideal customer and speak directly to them. ⁠
⁠
Do you know who your ideal customer is? Does your content speak to them?

12/02/2020

Created v. Curated Content⁠

Believe it or not, you don't have to create every piece of content you put out. But How? ⬇️⁠
⁠
Some go by an 80/20 or 70/30 rule (80% created, 20% curated). Choose whichever works best for your marketing strategy. ⁠
⁠
To be authentic to your community, create as much of your own content as your resources allow. 📸⁠
⁠
Fill the gap with sourced content, share, and retweet from influencers and brands that complement your own. ⁠
Sharing promotes community, rounds out your own content, and allows your accounts to be more active with less work. ⚡️ ⁠
⁠
Work smarter not harder 😉⁠⁠⁠⁠⁠⁠