Revology Analytics

Discount Curve Analysis (DCA) is an essential but often underused method that summarizes the % of Units (or Cumulative % of Units) sold at each 1% Price Discount (from 0% to 100%).

Check out my video tutorial that explains this important Revenue Analytics technique.

RA Quick Insights Video Series: Driving rapid margin actions with transactional data analysis (Part II. - Discount Curve Analysis) — Revology Analytics This week, I wanted to show you another simple yet effective revenue analytics technique to steer sales behavior in the right direction and drive Gross Profits.

Check out my podcast episode with Mark Stiving of Impact Pricing, where we talk about Revenue Growth Analytics (with a heavier focus on Pricing/Margin Analytics).

Mark is a brilliant pricing strategist and a highly sought-after Value-Based Sales & Pricing Transformation expert.

A former salesperson turned Ph.D., he has a unique, unicorn-like perspective that combines the most impactful elements from the world of Sales, Academia, and Revenue Management.

I've been an early follower of Impact Pricing and have read (most of) Mark's Pricing books early in my career. I encourage those interested in learning about impactful, pragmatic ways to grow Sales & Profits to check out the Impact Pricing podcasts.

Pricing Data Analytics: The Hows and Whys with Armin Kakas Armin Kakas is an expert in analytics, having lots of education in statistics, machine learning and A.I. He has an MBA, and he was a former VP of