Pitch PR Dallas

AI Search Gave Press Releases a New Job Press releases are no longer just written for reporters. In the AI era, they help shape the public record that large language models find, read and repeat.

Journalists have changed. Has PR?

In her latest Substack, TrizCom PR Founder and CEO Jo Trizila breaks down a hard truth. The media landscape has evolved rapidly but much of PR is still operating the same way it did years ago.

Today’s journalists are navigating shrinking newsrooms, rising misinformation, and constant digital demands. Yet too many pitches still miss the mark.

If PR is going to stay relevant, it has to adapt by understanding what journalists actually need, respecting their time, and delivering real value.

This is a must-read for communicators, executives, and anyone serious about building meaningful media relationships.

Read the full article: https://jotrizila.substack.com/p/journalists-changed-most-pr-hasnt

Why the Agency Pitch Process Is Broken and What Comes Next The traditional agency pitch burns six-figure budgets on speculation. Compensated pitches, chemistry meetings, and project-based trials are gaining traction.

Happy Birthdat Peppa Pig Theme Park • Dallas Ft. Worth

You're invited: North Texas' Peppa Pig Theme Park is celebrating its first birthday The celebration kicks off this weekend and will occur again March 6th-8th, 2026.

TrizCom Public Relations Wins Its Third PRSA Best of Show Award – AdChat™ DFW Advertising • Public Relations TrizCom Public Relations Wins Its Third PRSA Best of Show Award 1 minute agoby TrizCom1 Views Written by TrizCom Agency honored for Peppa Pig Theme Park Dallas/Fort Worth grand opening campaign at PRSA Dallas Pegasus Awards TrizCom Public Relations (TrizCom PR) proud...

Texas flood response sparks outrage: 'A masterclass in how not to communicate' Professional crisis communicators watched the news conferences with dismay. Deflecting blame is not helpful if politicians want to build trust with the public, they say.

What Are You Even Doing? Why PR Campaigns Without Measurable Objectives Are Like Running a Marathon With No Finish Line