Freeman

“Is the event worth my time, my budget, and my attention?”

The research from our latest Trends Report takes a closer look at how potential attendees are weighing the cost (and return) of your event. Skift Meetings broke it down:

What’s Keeping Attendees Away? Prospective attendees are asking one fundamental question, according to Patrick Loftus, strategy, insights, and research director at Freeman. “Is the The biggest growth opportunity for events is not your current attendees. It’s those fence-sitters who keep deciding that your event isn't worth th...