Imaginuity

Franchise growth teams are under constant pressure to produce more.

More leads.
More campaigns.
More local activity.
More proof that marketing is working.

But activity and volume can hide a lot of what is really happening in the system.

It can hide weak markets.
It can hide inconsistent franchisee performance.
It can hide channels that generate activity without contributing much growth.
It can hide the fact that no one has a clear view of what is actually working at the unit level.

A franchise system can look busy and still not be built for performance.

If this feels familiar, visit Imaginuity at Table 38 during the Franchise Growth & Marketing Conference 2026, June 2–4.

Franchise marketing reporting can turn into reporting theater fast.

The dashboard is clean. The numbers are there. The recap gets reviewed.

Everyone can see what launched, what was spent, and how many leads came in.

But can the team see which locations grew, which markets are slipping, and what should be fixed, funded, or stopped?

That is the difference between having reporting and having useful visibility.

If this is a familiar tension inside your system, it is worth a conversation at FGMC. Visit Imaginuity at Table 38.

Shopping center visits don’t start at the property.

They start earlier, when shoppers are searching for nearby options, comparing tenant mix, checking dining and events, reading reviews, and deciding where to go.

That’s when the visit decision is happening.

And increasingly, AI is influencing what gets seen, what gets trusted, and what gets chosen.

That means traffic growth doesn’t start at the property.

It starts with discovery.

The question is no longer just, “How do we promote the center?”

It’s, “How easy are we making it for shoppers to find, understand, and choose our centers?”

We’re looking forward to discussing what that means for shopping center teams at ICSC LAS VEGAS 2026.

If you’ll be there, connect with us in Vegas: https://na2.hubs.ly/H05rhvP0

We’re headed to ICSC LAS VEGAS 2026.

If you’re focused on portfolio growth, leasing velocity, stronger digital performance, or making your centers easier for shoppers to find and choose, let’s connect in Vegas.

May 18–20

Las Vegas Convention Center