Pink Jacket

End-of-season sales are just about to bombard us all. We hop from Memorial Day to Independence Day to Labor Day Sales like hopscotch. Customers expect retailers to observe these patriotic holidays with scorching 🔥hot🔥 deals. But a percentage sale isn’t the only value-add to use to influence buying decisions. Let’s explore methods to build the customer relationship through promotional cycles.

https://www.pinkjacket.com/2024/07/16/the-hottest-summer-deals/

Wanting a low overhead cost, low risk, and simple way to start selling merch to your most engaged fans? We've got your back! Pink Jacket specializes in building e-commerce sites for brands that are already established, or just dipping their toes in the online product sales waters. Let's explore the newest and best options to start selling your branded products directly to your customers.

https://www.pinkjacket.com/2024/04/03/5-steps-to-launch-your-ecommerce-branded-merch-store/

Are you sending emails through a third party like Square, Mailchimp, or Constant Contact?

You should note that there is an important update to look out for. Email-sending domains now require additional authentication, and without it you risk ending up in customer's spam, bouncing, or at worst being blacklisted.

This rollout is happening throughout February and will eventually affect everyone. Other large email senders will likely follow suit as well.

If you want a further breakdown of this change we wrote an article to clarify the subject deeper and how to make sure emails will still be able to reach your all-important contacts.

https://www.pinkjacket.com/2024/01/26/navigating-the-latest-changes-in-email-authentication/