SparkFarm

Talk about perfect timing. 🎆 We’re kicking off the holiday weekend by welcoming Christi’s Fireworks to the SparkFarm family.

Our team is looking forward to creating content, growing their online community, and helping tell their story. Stop by and get your last minute 4th of July entertainment!

As North Texas welcomes visitors from around the world, we’re helping some of the region’s most iconic cultural destinations stand out to travelers looking to experience everything the Metroplex has to offer.

Something like this, maybe: From soccer memorabilia at the George W. Bush Presidential Center to the inspiring stories of the National Medal of Honor Museum and a rare exhibition of foundational American and Texas documents at the Dallas Historical Society, our client work connects visitors with experiences that reflect the culture, history, and spirit of the region. And in one case, one client - Trinity Metro - is literally connecting visitors with these experiences via rail, train, bus and shuttles!

Through a variety of mediums, we’re driving awareness and visitation for our clients during one of the biggest moments in North Texas history.

Juneteenth is a celebration of freedom, perseverance, and the rich history that continues to shape our communities today.

As a Dallas agency, we recognize the significance of this day and honor the generations whose strength, culture, and contributions have helped move our country forward.
Today, we celebrate Black excellence, reflect on our shared history, and support the ongoing pursuit of equity and opportunity for all.

Happy Juneteenth!

To conclude our 5 Things Series, let’s explore five reasons why every organization should invest in brand strategy.

One thing Abby Miller Evans has learned throughout her career is that no brand ever “finishes” its strategy. Whether you’re a startup defining your identity for the first time, a nonprofit clarifying your purpose, or an established organization navigating growth and change, revisiting your brand strategy is one of the most valuable investments you can make.

The most successful brands aren’t simply known—they’re chosen again and again. A strong brand strategy creates the meaningful connections that drive loyalty, inspire advocacy, and fuel long-term growth. With SparkFarm, Abby has worked for prominent brands such as Vogel, BFS, Campaign for Camp Safety, Aurora, and DHS.

Brand strategy isn’t just a marketing exercise. It provides the clarity, direction, and alignment organizations need to make better decisions, communicate more effectively, and build stronger relationships with the people they serve.

Swipe through to see ’s 5 Budget-Friendly Digital Ad Placements for Small Businesses!

Lexie’s path to marketing started with numbers. After beginning her career on Travelocity’s finance team, she discovered a passion for understanding the customer journey and the impact of strategic marketing. Since then, she has built a career leading marketing initiatives for national brands including American Airlines.

Today, Lexie leads SparkFarm’s digital marketing efforts, helping clients across industries get more from their marketing investments and connect with the audiences that matter most. Her experience across digital advertising, branding, strategy, and analytics gives her a unique perspective on helping businesses grow, no matter their size or budget. (Cover 📸: )