GroMo Agency

We're seeking to hire a Dallas, TX based Paid Media Manager to avidly manage, scale, and optimize paid social campaigns on LinkedIn, Facebook and Instagram, and paid search (Google Ads platforms).

We’re looking for someone who has a deep understanding of all things related to paid media which include social media expertise, performance display, and retargeting paid media channels. This position will report to the Paid Media Manager and will be expected to create, manage, and optimize paid search and social campaigns including keyword/audience research, ad funnel creation, pulling business impact insights from data, providing strategic recommendations, segmentation tactics, managing budgets, presenting to clients, and creating monthly reports.

Responsibilities include:

Research, develop, and manage paid search campaigns in Google Ads and paid social campaigns on paid social ad platforms including Facebook, LinkedIn, and Instagram
Launch, analyze, scale, and optimize dozens of campaigns throughout the marketing funnel daily
Develop and maintain KPI reports that track paid efficacy and help us respond to issues and opportunities in real time
Provide actionable weekly updates to various stakeholders (including performance, improvements, planned tests, etc.)
Maximize paid search and paid social ROI: perform daily optimization of campaigns, budget allocation, bidding management, ad creative testing, and landing page testing
Coordinate with Account Managers to define creative specs needed for each campaign and work with creative team to secure all needed creative assets to launch client campaigns
Monitor and evaluate paid search / paid social results using industry standard tools like Google Webmaster Tools, Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Ads Manager, and Hubspot reports to identify areas that need improvement and report on key performance indicators, benchmarks, and return on investment
Analyze user website behavior and provide insights and recommendations for improving performance in achieving client objectives
Implement Google Analytics and ad platform conversion tracking via Google Tag Manager
Brainstorm and build plans around ways we can win with online advertising for new business pitches
Be on the lookout for the newest and trendiest advertising technology tools that we can use to improve our client’s campaigns
Constantly create “Client Delight” by providing high levels of service and communication with manager and clients, including regular video meetings and calls
Perform bid management, ad campaign builds, and promotional copy development
Continuously improve social media strategies by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then determining how to best utilize the information
Create monthly reports and communications to inform clients of results and progress of activities


What we are looking for:

A candidate with previous B2B & B2C digital marketing agency experience
Experience in strategizing, developing, executing, optimizing, and measuring all forms of paid media/direct response marketing
Minimum one year experience with Paid Media & Web Analytics tools, including Google Analytics, MS Excel/Google Sheets, Facebook Ad Manager, LinkedIn Ad Manager, and Google Ads
Strong understanding of setting up conversion tracking on all platforms
Junior role with opportunity for growth
Understand key metrics such as CTR, CPC, CPA, ROI, keyword density, and long-tail keywords
Willingness and ability to be hands-on in getting deep into data analysis while balancing multiple priorities and brands
Strong analytical focus
Demonstrated ability to manage multiple projects in a fast-paced, deadline-driven environment
Proven ability to build consensus and work effectively within a cross-departmental team
Excellent client-facing, presentation, and internal communication skills


What you can expect:

Fast-paced, collaborative environment with a small team, but a large footprint
Dallas-based, full-time position (W2) and benefits
Paid Holidays and Flexible PTO
Company pays 50% of Health Insurance Coverage


About GroMo:

What started as dream, blossomed into a reality. We are a team of innovative thinkers, explorers, and decision makers rooted in digital marketing with varying backgrounds that share a common desire – to be dynamic game-changers and engineers of enthusiasm. We are intent on creating compelling work that pushes boundaries and exceeds expectations. We are GroMo.

Paid Media Approach:

Paid Media plays a critical role in converting prospects into customers. It presents unique opportunities for businesses to target specific audiences in ways that appeal most to them. At GroMo we take a unique approach to executing Paid Media initiatives by adding conversion optimization via funnel concepts, A/B testing, and remarketing processes to enhance your ROI. Whether it be through Google, Facebook, Instagram, YouTube, or Linked

Very proud of Caliber Creative and excited to be a part of Sticky!

“𝗖𝗵𝗶𝗰𝗸𝗲𝗻 𝗦𝗮𝗻𝗱𝘄𝗶𝗰𝗵 𝗪𝗮𝗿!” 🐓
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Winner, winner, chicken din…sandwich?! Forget who the next democratic candidate will be or what we’re going to do about gun control - the question we all seem to be concerned about the most is: Who makes the best chicken sandwich or ? The competition is stiff, but only one can be crowned king in this cockfight, who you got?