TrizCom Public Relations

Every Tuesday, I publish a new Substack article on what’s actually happening in public relations.

Not theory. Not fluff.
Real-world PR decisions, visibility challenges, measurement gaps, media shifts and how AI is changing discovery faster than most teams realize.

If you’re a CEO, founder, or communications leader who wants a clearer view of how PR really works today, that’s what I write about.

You can read and subscribe here:
https://substack.com/

New posts drop every Tuesday.

Jo Trizila | Substack Trizila, founder of TrizCom PR & Pitch PR, is a 30+ years PR and media relations expert. Specializing in crisis communications, digital marketing, and strategic messaging, she delivers impactful results for Fortune 500s, SMBs, and nonprofits.

“How many press releases will you do?”

I hear that question all the time. It makes sense. It just misses the point.

PR should support growth, recruiting and trust. If we are measuring tactics instead of impact, we are not really measuring PR at all.

I wrote this Substack piece to unpack why PR measurement keeps missing the mark and what leaders should be looking at instead.

Stop Measuring PR Tactics -

Stop Measuring PR Tactics Why PR Measurement Keeps Missing the Mark

New from Jo Trizila: why blogging still matters when AI answers quickly, and how to make each post work harder for search, sales, and PR. Simple steps, real examples, ready to use.
Read now: https://www.trizcom.com/blog/blog-and-ai-search-vs-organic-seo

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Make AI cite you. Make readers stay. Read the new blog.

Cadence, intent, clarity. How to blog in the AI era.

Blog smart. Rank in search. Get cited by AI. Read Jo’s post.

Should You Still Blog When AI Answers Most Questions Today? A practical guide to blogging in an AI world: use intent keywords, steady cadence and structured posts to win search, earn AI citations and drive leads.