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Realtors need to Differentiate themselves with their Ads

a great example of that comes from Pacific Union Real Estate. They use impressive drone footage to showcase properties and the surrounding area.

𝗨𝘀𝗲 𝘀𝗮𝘁𝗶𝘀𝗳𝗶𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀’ 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀

JSP Realtors compiled the testimonials of customers who have bought or sold their homes through their company to create effective Facebook carousel ads.

It’s fine to tell people about your real estate services and how effective they are, but it’s even better to let your existing or previous customers do the talking. This strategy leverages social proof to build your brand’s credibility. People tend to believe the testimonies of other people who have used the same service they’re considering.

You can use your customers’ testimonials to create stunning Facebook ads for real estate that will build brand awareness and trustworthiness. It is a great way to break down every objection your prospects might have.

According to a recent study by Mediakix, the average person spends 35 minutes per day on Facebook giving you, the realtor, ample opportunity to get in front of the right people with your killer Facebook ads.

Facebook is also inherently visual (just like real estate), and provides extremely granular targeting options that allow to reach the exact market you want, from first-time, just-married home buyers to wealthy coastal retirees.

𝐇𝐨𝐰 𝐭𝐨 𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐫𝐨𝐟𝐢𝐥𝐞𝐬 𝐭𝐨 𝐁𝐫𝐢𝐧𝐠 𝐢𝐧 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐁𝐮𝐲𝐞𝐫𝐬.

Maintaining an active, engaging social media presence is one of the better ways to frame yourself as a trusted advisor for prospects, generate interest, and connect with potential clients. Join local Facebook groups, and answer relevant questions that arise on them — and take similar strides on other platforms like Twitter

You can also share helpful content with your followers. One way or another, establish yourself as an authority in your space by demonstrating that you know what you're talking about. Prospective clients want to connect with real estate agents that understand the practice, their niche, and their areas — show that you have a grasp on all of those with your social media presence.

There are a lot of different ways to use social media to market your real estate business. Here are a few easy ways to gain leads through social media:

🏡 Promoting open houses and events.
🏡 Showing off photos of new listings
🏡 Video tours of your properties
🏡 Celebrating families and clients when they close on a home