RUNNER

Did you know that TikTok allows you to search for ads running on the platform? It allows you to see the creative, as well as performance for each individual ad.

You can find the TikTok Creative Center here: https://ads.tiktok.com/business/creativecenter/inspiration/topads/

Interested in running TikTok Ads? RUNNER created a guide just for medical practices looking to understand some of the opportunities and challenges with TikTok ads. Find it here: https://runneragency.com/blog/tiktok-advertising-healthcare/

What's the average star rating for your practice?

72% of patients would only choose a physician with a 4 out 5 average star rating or higher.

What your practice shouldn't be doing:
❌ Asking all your patients for reviews
❌ Sending review requests at the wrong time
❌ Using only email to send review requests

What your practice should be doing:
✅ Asking patients who've had a great experience
✅ Automating review requests to send at the right time
✅ Using both text message and email for requests

Since 2018, physician referrals have shrunk by 44%. It's time to have a good marketing strategy in place.