Real Good Digital

I used to think that if your copy was good, you'd make a lot of money.

After two years of copywriting, I've realized that this isn't entirely true.

💡You'll never make any sales if your offer is off.

If you don't understand your target market and what they need.
If you don't give them something they actually want.
If you don't solve an important problem.
If something is missing.
If your pricing is off.
If your value is not clear.
If your process is s**t.
If you don't have a track record.
If you're copy and pasting what everybody else is doing (and it's being overdone)

Even if you hire the best copywriter on the planet.
Nobody is going to buy.

Good copywriting adds fuel to the fire
If, and only if, your offer is dialed in.

Focus on the offer first if you want your copy to work.

1. Figure out what your audience wants
2. See how much demand there is
3. Analyze your competition
4. Create an offer based on that
5. Test it out with a small group

Then, once it's proven to work, develop your funnel
And weave in some persuasive copy.

Only then will it work.

How much time do you spend developing your offers? 👇

Make sure to follow if you like using copywriting that actually sells your stuff in an authentic and ethical way 🚀

As I was delirious from late-night travel, with a sick four-year-old and a tired baby, you'll never guess who arrived at the doorstep of my Airbnb in the midst of Mumbai's craziness...

For about a year now, we've been together in an epic online community of copywriters and marketers run by and now - finally meeting *in real life* 🎉

And wow, was it so amazing to connect with a fellow copywriter,
building her online solo business just like me,
and passionate about authentic and impact-driven marketing.

In the midst of all the activities, I forgot to mention when I was coming.

Even with short notice, hopped in a rickshaw
Through the heat, the chaotic hustle and bustle, and the hectic traffic of Mumbai, across the entire city to meet me!
(Like 2-3 hours of travel roundtrip)

And man, was I glad she came!

I realized how much I missed being around like-minded people face-to-face (instead of on Zoom).

I first got into digital marketing and started an online business in India back in 2019.

It was completely me, myself and I, figuring s*** out from behind a laptop, sitting in beach and mountain resorts with spotty internet.

I was determined, driven and motivated to make it happen.
I didn't give myself a plan B.

The thing is that this initial journey was lonely.
There weren't people around me who were into this kind of thing, at all.

It kind of felt like living under a rock, surrounded by thousands of people I could never relate to in *this way*

I was excited about building an online service-based business, but there was nobody around to share that excitement with.

Who would have thought that after all these years, I would finally meet someone in India who was on the same page.

Doing the same thing as me.
With the same passions, motivations, and drivers.
Who just *gets it*

You never know who you might meet,
where in the world
and when.

And, how they might impact your journey.

♡ Running an online business doesn't have to be lonely.
♡ Being part of like-minded communities is everything.

You'll learn a ton and make connections that matter.