Howdy Jeff

Little TX doodle for ya

Onward to another project that never saw the light of day! RABBLE CO.! Like a lot of work we do as designers, this one had tons of heart behind it but never made it out into the world. Such is the nature of our beloved business.

About 4–5 years ago, I was hired to explore a concept called Rabble Co. — a restaurant in Oak Cliff with multiple sub-brands under one roof: a coffee shop, brewpub, bagel bakery, and maybe even a deli... we'll never know. But, the name felt perfect for the eclectic mix of offerings and Oak Cliff characters it would attract. We built a playful logotype using Borough Gothic and turned its counters into shapes for a cast of quirky illustrated faces — the “rabble” itself. I even got to start on some coffee packaging before the project shifted directions. This represents just the beginning of all the work that was planned... lots of custom packaging, signage, the WORKS!

Super bummed it didn’t happen, but that's ok. Still proud of the work and happy to finally show it after all this time.