First Result Media

What is going to happen with ecommerce during the looming downturn? The Fed is raising interest rates and gas is expensive.
Will ecommerce be more successful than brick and mortar?

Normally, consumers can spend more on your e-commerce products when they have more money at their disposal. In contrast, high interest rates stifle money circulation and suppress demand for e-commerce products. They also increase the financing costs of your business, especially if you borrow loans with variable interest rates.

Do you expand your ecommerce to meet demand or do you ride out the slowdown and ramp up later?