Griffith.Media

AI needs us - the decision makers, the conversation starters, the creative directors, the leaders.

Nearly everything we do and make at Griffith Media has an AI component in play, but with our team of experts in the driver’s seat.

Creative teams are experts at bringing ideas to life. And theoretically, they know exactly how to get those big bold ideas out of your head and translate them into the product you’ve envisioned. But just in case they can’t.....

here’s how you can give them the information they need to make magic.

1. Outline the goal - what are we making, a campaign, a commerical, who is it for and who’s attention are we after with this piece?

2. What should people feel when they consume it? Inspired, motivated, moved, excited, heavy, validated?

3. What should it look like? What’s the aesthetic? What’s the inspiration?

4. What specific results do we want? Clicks, views, engagement, leads, calls, sales?

Creatives can’t read your mind, but package your idea or vision effectively and they can get pretty close.

We’re talking all about an effective creative brief in this week’s episode of the Known For podcast. Be sure to subscribe so you know as soon as it’s out!

It goes live on Wednesday!