Lucky Digital Frog

Why do emails go to spam?

Any business that starts mass mailing inevitably faces the problem of spam. One-third of all emails inevitably end up in SPAM.

Why does it happen? And what affects it?

There are specific factors that affect getting into the ill-fated spam:
1) Text spamming;
2) DKIM signature and SPF records;
3) The ratio of images and text in the letter;
4) How often do the recipients of the letter mark it as Spam;
5) There are several factors here:
- mailbox status;
- domain state;
- the reputation of the service with which you make the newsletter.

I hope this article is a little helped to understand how SPAM works.
In the following articles, we will go into more detail about each of these points