Wiley Creative Co.

If you’re a custom home builder, here’s a ready to go, beginner friendly ad strategy that you can implement today.

All you need is your face and an iPhone…or android if that’s the kinda person you are…no judgement.

Step 1: Film these 3 ads:
-Quick Tip / Hack → Quick value video that genuinely helps potential home buyers.
-Explainer → Video explaining what makes your custom homes and building process unique & superior.
-What We’re All About→ Video explaining the purpose of your brand and what your business stands for.

Step 2: Edit the ads.
If you have any b-roll of the building process or finished homes, you can include that in the ad. Otherwise, it can just be you talking. Try to keep the videos around 30 seconds to 1 minute long.

Step 3: Create & launch your meta ad campaign!
Go into Meta Ad Manager, create a new campaign, and launch all 3 of your video ads in the same campaign. We recommend watching a YouTube video on how to properly set up your meta campaign. There’s lots of little settings that could potentially throw off your campaign’s performance.