1 Percent Lists

When you look at the biggest entrepreneurs in the world, they all had one thing in common:
they were willing to do something differently.

Real entrepreneurs aren’t obsessed with fitting in.

They’re obsessed with solving problems, creating value, and finding better ways to do things.

Most industries resist change because change threatens the systems already in place.
That’s why doing something differently almost always gets criticized first.

But different thinking is usually where growth starts.

When I first started building this business model, a lot of people thought it was crazy.

But year after year, we kept growing.

The reason is simple: consumers like value. Sellers want to keep more of their equity, especially in today’s market.

I believe agents can still provide incredible service while charging less and building a higher-volume business.

That’s why we’ve continued expanding across the country while more agents are starting to rethink the traditional brokerage model.

A lot of agents feel trapped in a cycle where they constantly have to buy leads, pay for coaching, pay desk fees, or spend money just to survive in real estate.

But the bigger issue is competition.

The more agents fighting over the same deals, the harder it becomes to consistently generate business on your own.

That dependency creates a massive industry around lead sales and coaching.

And the reality is a lot of agents are exhausted from constantly chasing business instead of attracting it.

That’s one of the reasons I believe listings and volume matter so much.

The real estate industry has a supply and demand problem.

There are too many agents competing for the same amount of business.

And the easier it becomes to get licensed, the more competition enters the market which makes it harder for agents to consistently find deals, gain experience, and survive without buying leads.

That’s why so many agents feel stuck.

The industry benefits from more agents entering real estate every year because more agents means more dues, more fees, more coaching sales, and more lead sales.

But that doesn’t necessarily benefit the agents themselves.