Process Creative

Patron En Lalique “Serie 3” - For

For the third chapter of Patrón en Lalique, we stepped inside Lalique’s atelier in France to document the artisans behind the crystal.

From early sketches inspired by the agave plant to the final hand-signed decanter, every detail reflects the same obsession with craft that defines both brands.

And yes… the tequila was a nice perk.

Director/DP:
EP:
Producer:
Local Fixer: Richard Carter
Gaffer:
Grip: Lars Prahl
1st AC:
Carnets Xpress: Tiffany Peterson
Editor:
Color:
VFX:

Agency:
Sr. Producer:
VP, Creative Director:
Account Director:

Client:
Director, Brand Innovation:
VP of Marketing:

Client:
Lalique Head of Design and Artistic Director:
Special Project Manager: Pierre Lung

Hoag “World of Excellence” for

To launch Hoag’s World of Excellence campaign, we partnered to tell the story of Dr. Kenneth Chang, a pioneer in digestive health.

Blending intimate portraiture with poetic visuals, the film offers a cinematic glimpse into Dr. Chang’s perspective and the pursuit of excellence from the inside out.