MAC - Madison Ave. Collective

Accessible digital experiences are a legal and business necessity. Yet, many organizations grapple with the question: How many people with disabilities use our website?

The answer is not as straightforward as you might think. Check out our recent article, "𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝗳 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗡𝗲𝗲𝗱𝘀," to learn more.

The Challenge of Measuring Website Accessibility Needs - Madison Ave. Collective Accessible digital experiences are a legal and business necessity. Yet, many organizations grapple with the question: How many people with disabilities use our website? The truth is, we can’t reliably answer that question, and the reasons why reveal the complexities of accessibility and inclusivit...

We are constantly reevaluating how we work in order to produce the best results for our clients and team. Here's our newly updated "Rules of the Game" list that guides everything we do:

1. Do good work
In other words: Make things we can be proud of. Make a difference. Make an impact.
2. Stay curious
In other words: Never stop learning and improving - both professionally and personally.
3. Play well with others
In other words: Collaborate and share. Seek to understand other perspectives. Grow together.
4. Be a good human
In other words: Be kind, be generous. Always act with integrity (even when nobody's watching).