Cowbells.com

LAKE PLACID, NY (June 10, 2026) – USA Bobsled/Skeleton (USABS) is proud to announce the extension of its partnership with Cowbells.com through 2034, continuing a successful collaboration that began in 2020 and carrying the relationship into a new era of winter sport in the United States as we look ahead to 2034.

With the world’s biggest winter sporting event set to return to American soil in eight years, this renewed licensing agreement positions both brands to build momentum, engage fans, and support the next generation of USA athletes in the lead-up to 2034.

As part of the agreement, Cowbells.com will continue producing officially licensed USA Bobsled/Skeleton cowbells, with a portion of proceeds from every sale directly supporting the organization and its athletes.

Since 2020, Cowbells.com bells have become a trackside staple at bobsled and skeleton events, serving as the perfect way for fans to cheer on USA athletes when winter temperatures leave hands bundled up in gloves, making it impossible to clap. The unmistakable sound of ringing cowbells has become synonymous with fans cheering on USA athletes as they get ready to push at the start, as well as welcome them as they slide through the finish.

“We’re proud to extend our MOOvelous partnership with USA Bobsled/Skeleton through 2034,” said Elisabeth Halvorson, Founder of Cowbells.com, Inc. “Winter sports and cowbells have gone together for generations, and there’s nothing like the energy fans create when they ring bells and cheer athletes down the track. Every officially licensed bell helps support the team and its athletes, which makes this partnership especially meaningful for us as a Utah-based company with deep roots in winter sport. We’re excited to continue this journey all the way through 2034.”