Inbound Service Leads

Do you have a website? If you do, please go check this right now…

Make sure you actually OWN your online assets. If you used a marketing company to build you a website, setup your Google business page, etc…many times marketing companies will actually own those assets, and you’re just leasing them from them!

What that means is, if you ever want to switch marketing companies, or if you want to start managing it yourself, you can’t take it with you!

If you’re unsure, go read through the fine print of the agreement, and if it turns out you don’t actually own those assets, start backing everything up right now.

If you need help claiming those assets, shoot us a message, we may be able to help you.

Check out their latest Podcast here: https://www.youtube.com/watch?v=7Yx0AZEpl9c

Do you ever feel overwhelmed as a business owner?

After working with thousands of entrepreneurs, it’s clear that one of the things that separates those who make it and those who don’t, are the people who do MARKET RESEARCH.

Not only does this mean checking out what your competition is doing, but also stepping back and taking a look at your own online reputation.

Do you have lots of Google Reviews? Are they mostly positive? Does your website work well? Does your own website pop up when you Google yourself?

You can definitely fall down a rabbit hole as a business owner doing market research, but if it feels overwhelming, just start with the basics: how do you look online to potential customers?

If you found this clip useful, make sure to check out the full episode!

As an entrepreneur have you ever had paralysis by analysis?

There are so many different ways to market your business, and that’s on top of all of your other responsibilities.

With so many ways to spend your time as a business owner, sometimes you feel like you’re spinning your wheels, so a simple principle that every business owner should follow is the “Pillow concept” which is that before your head hits the pillow at the end of the day, more people know about your business than they did before.

You can spend all of your time debating what the “best” method is, but there’s nothing better than action. Whether it’s going to a networking event, doing some cold outreach, or just planning out some social media posts…do something to market your business every day.

Have you ever heard the saying…

“You can’t change what you don’t track”?

Imagine you got a job offer in a new state, you’ll have to find a new home to buy or apartment to rent, but there’s one catch: the new job can’t tell you for sure how much money you’re going to be making, and you don’t know what the cost of living in the new area will be?

Would you take that risk? Obviously not.

Yet so many small business owners have absolutely no idea what their true cost of doing business is, what the lifetime value of a customer is, their customer acquisition cost, etc…

When most business owners think of “knowing their numbers” they think about things like how much money is sitting in their bank account, or how much revenue they did last quarter. All good things to know, but you can’t stop there. Truly successful businesses are run by entrepreneurs who know the numbers of their business inside and out. It’s really the only way to make smart decisions with staffing, marketing, and so much more.

If you’re feeling uncertain about the current market and economy, or your business is struggling, start with a deep analysis of your numbers, that way it will be easier for you to cut the things that aren’t working, and double down on the things that are.