Approach Marketing

Sommarøy is a new lower-proof spirits brand named for where the summer sun never sets. They enlisted Approach to help get the word out about their premium, craft-distilled 55-proof vodka and gin.

In January, Sommarøy launched in Whole Foods Market, DOM'S Chicago, Binny's and Lee's Discount Liquor, and we built a buzz through a combination of media relations, social media and influencer efforts.

We love executing integrated marketing campaigns to help our clients reach new audiences in fun and personalized ways, including this collaboration with lifestyle & wellness influencer Kira West.

Learn more about Sommarøy - and where to get their spirits - here: https://bit.ly/3Yvf7TY

Healthcare worker’s mental health matters. And we are proud to support OSMA in promoting CARE, a free tool to help healthcare workers care for their mental and emotional health.

Our job was, and is, to help raise awareness about healthcare worker burnout and let providers know it’s OK and safe to seek help.

OSMA's marketing campaign had explosive engagement. Better yet? When done right, these campaign tactics can be applied to any industry.

Read our latest post for key takeaways on spreading the word to your target audience.

How One Marketing Campaign Led to Explosive Engagement — Approach Marketing With multiple ways to reach stakeholders, how do you decide which approach will be the most effective? And how do you get people to pay attention, especially if the audience is niche and specialized?