30 Lines

Prospects aren't looking at your community in a vacuum. They're comparing you. They're weighing their options.

Acknowledging that is an opportunity. It's a chance to clearly make your case for why you're the right place to call home.

A perfect example: "Here's how we stack up against the competition."

This exact post went live pre-pandemic ... and it still ranks incredibly well for in-market shoppers. We regularly see it driving conversions for this property.

One piece of content that has been educating customers and driving leads *for nearly five years.*

In B2B and software selling, you'll often see direct product comparisons and "battle card" tables with lots of green checks and red Xs to show off how feature sets balance out.

This kind of content works, because it helps the customer narrow their options and decide whether it's worth taking action.

Yet it's one that we don't see nearly enough in multifamily.

As you think about content for your customers, remember they're not looking at your brand alone.

They're comparing you to countless other choices.

Lean into that. Acknowledge it. Talk to your prospect with the respect they deserve and help them make an educated decision. And above all, show them *why* you're the obvious choice.

Maybe you're thinking about creating content to "rank" in AI chatbots or traditional search engines.

Or maybe you're just focused on helping your customers find the answers to their questions. (Hint: Solving for the latter will automatically help you show up more often in both generative AI and search.)

Either way, put yourself in the mind of the customer.

Think about how to be as helpful as possible at every step of the process ... especially early on when they're overwhelmed with choices.

How Bradford Mills stacks up against other apartments in Louisville, KY - Venterra Living Of all the apartments in Louisville, Kentucky, you want to live in the best rated. Check out Venterra's Bradford Mills, a top-ranked community.

Do you want to learn more about how to successfully market your property before the busy leasing season?

We sat down with Peter Lohmann and Russell Lowery at The Owner Occupied podcast to discuss all things digital marketing. We get into successfully marketing a property, the use of social media, the power of branding, and the capabilities of automation software, such as RentPress. Take a look:

Deep Dive Into Digital Marketing with Special Guest: Mike Whaling | 30 Lines by Sadie YoungMar 14, 2023Apartment Marketing, Blog, RentPress, Social Media

Do you know what your SEO spend is doing for you? Search Engine Optimization doesn’t have to be a mystery. Find out exactly what you’re paying for in our latest blog: https://bit.ly/3ZkK51O

🎶 ABC ... it's here for multifamily 🎶 (sung in your best Jackson 5 voice)

Apple recently launched Business Connect (ABC) – think of it as their answer to Google Business Profiles.

ABC has big implications for multifamily and local SEO. Our team breaks it down and shares what you need to know about this new program (and how to recruit help if you need it).

Apple Business Connect for Multifamily Learn more about Apple’s new tool - Apple Business Connect - and how to implement it.

"Attribution is a mirage, it's not real."

Our own Mike Whaling sits down with Hyro to talk multifamily marketing – both myths and reality. One of our favorite topics right now: building a seamless, personalized online ==> offline experience.

Hit the play button now for a quick, fun conversation. Thanks for having us, Hyro

15 Minutes in Multifamily | Episode 22 | Mike Whaling, President, Founder, 30 Lines

Website designers and agencies should be able to focus on designing beautiful online experiences that showcase the best your community has to offer.

They *shouldn't* have to worry about also figuring out integrations with pricing feeds, CRMs, and everything else in your expanding tech stack.

That's why we built RentPress – it's the full digital marketing platform that takes care of the multifamily tech, so your website partner can focus on building beautiful websites. Oh, and you'll have new SEO and marketing capabilities that are simply unrivaled in the market today, too.

Shopping for new websites for your properties or your corporate portfolio? Share RentPress with your web design partner ... you'll both be happy you did.

Features – RentPress for Websites Build your apartment website with RentPress – the easiest way to build a fully-featured marketing website for your community.