Nonfiction

The Onward design system brings the brand’s playful and direct voice to life in physical environments, on marketing and training materials, online in jobs postings and social media, and even in transportation.

We wanted the brand system for Onward to represent caregivers and care receivers on an equal playing field. Everyone wants to navigate life’s twists and turns with confidence and freedom—and no one wants to go it alone. In a crowded sector full of uncomfortable stock photography, we used illustration to visualize the cast of diverse characters involved in Onward’s orbit. It’s all in service of dignity, relatability, and helping any individual see themselves in the brand.

We’re beyond excited to share something we've been a part of for over a year: a new name and brand for The Contemporary Theatre of Ohio (formerly CATCO). A huge thanks to Christy Farnbauch, Leda Hoffmann, and Ed Hofmann and the rest of the board for trusting us to shepherd them into the future. The logo, while simple, is designed to reflect the strong brand typography developed for The Contemporary. And critically, it’s got oomph without stealing the show.

Using the logo and wordmark separately means they can flex and stretch the brand in fun ways across packaging and merchandise. Brand and artwork colors and imaginative layout make for an eye-catching social feed. And all of this paves the way for approachable language rarely seen in the context of fine art.

Haystack's site is all about discovery and built to make it easy to find art you love. Shopping each edition is a unique visual experience that educates new collectors through in-depth writing and information about the artists and production.