Bonfire Red
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06/10/2026
Some projects feed you 🍽️
This one did — literally and figuratively.
SŌW Plated is more than a restaurant. It's a mission built around a simple but powerful idea: food is medicine. Founders Sunny and John Fahlgren created SŌW to inspire healthier, happier communities through great food, genuine hospitality, and a real commitment to the connection between what you eat and how you feel.
We worked with them from the very start — building the visual identity and brand system for their first location in Upper Arlington. The goal was a flexible logo and brand system that could grow with them. And grow it did — into SŌW To Go cafés, an organic market, wine, merchandise, and Live SŌW Well, a community wellness event series.
One brand. Many expressions. All rooted in the same identity we built together.
We're proud to have helped plant the seed. 🌱
This one had real wattage. ⚡
We got to help build Charge — American Electric Power - AEP's technology incubator with a vision of Powering What's Next in the energy sector.
Charge had something most new brands don't: a clear sense of who they were from day one. They came to us with an internally developed logo and a purpose that was genuinely exciting. What they needed was the foundation to make it all feel as legitimate on the outside as it did on the inside.
So we got to work — brand architecture, voice and tone, a core narrative rooted in ‘Thoughtful and Deliberate Innovation’, a new logo system, a signature ‘pathway’ graphic, brand applications, and a startup playbook their team could run with independently.
The goal was a brand that could show up, launch products, and grow without us.
We made something we're proud of. We'll let the work spark more conversation.
2025 gave us the chance to build some great things with some great brands. Along the way we celebrated life events, cheered each other on, and picked up a few awards too.
A pretty damn good year.
Grateful to the partners who trusted us with the work. Looking forward to what we build next.
Special thanks to our client partners:
West Elk Aviation Columbus Crew Gridiron Air Kichler Lighting The Ohio State University ScottsMiracle-Gro 5x5 Trading
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Address
153 E Main Street, Ste 310
Columbus, OH
43215
Opening Hours
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
