Crane Group

She’s the director of first impressions. The expert keeper of calendars. The heart and soul of Crane Group.

Now, after 46 years, Office Manager and Executive Assistant Terri Kline Fasold is retiring from the company where she spent her entire career. Hired at 18, Terri still remembers typing her first letter in Microsoft Office and calling over Jim and Bob Crane. “You have to see this,” she said. “You can make changes as many times as you want!” Thankfully, Terri always stayed the same.

Thank you, Terri—and congratulations!

As Tanny Crane prepares to pass the CEO torch at year’s end, she is reflecting on 38 years at Crane Group with a note to the company she loves.

“What an honor—and what a ride,” she writes. “As I prepare to pass the torch to the fourth generation, I am filled with gratitude. Gratitude for the opportunity to lead this business. Gratitude for a family that supported me in immeasurable ways, whether from inside or outside our offices. Gratitude for the incredible team members who made every success possible and every challenge an opportunity. And gratitude for every person and partner along my journey.”

Thank you, Tanny, for leading us as you have—with integrity, with wisdom, with courage, with passion, and with excellence.

Read Tanny’s full letter here: https://cranegroup.com/dear-crane-group-i-am-filled-with-gratitude/

Congrats to Screen Machine and Diamond Z for making Equipment Journal's Top 5 Acquisitions of the Year! Well-deserved recognition for the teams that made it happen.

Our Top 5 acquisitions of 2024 - Equipment Journal Throughout the year, the heavy equipment industry in North America recorded numerous acquisitions of companies and manufacturers.

Strategic planning is always challenging — and always worthwhile. Here, our business and strategy advisor Adrienne Wagner shares five tips on getting it right.

Strategic Planning: 5 keys to getting it right - Crane Group 5 keys to getting strategic planning right in your business

When Mike McRae took his first job leading people, he asked a mentor for advice. “It’s simple,” the mentor said. “Hire the very best people, provide clear direction and support, and monitor the outcomes.” McRae found the advice to be sage, but has added one critical element to his success equation: respect. Here, the Fairwood Brands CEO shares why showing respect to your team members is a win for them and your business.

Respect: A core value and competitive advantage - Crane Group Respect: A core value and competitive advantage By Mike McRae Earlier in my career, I was given the opportunity to assume the controller position for a large manufacturing and distribution operation. I was grateful for the promotion and eager to test my abilities in areas such as cost accounting, fi...

Just two years into its existence, Fairwood Brands is now among Landscape Management magazine’s Top 40 firms. Great to see Fairwood’s CEO Mike McRae in this story talking about putting people first. “I would advise (others) to find a niche within this large and broad industry and focus intensely on people—your employees and customers,” McRae says. “Growth will follow.”

Strategic partnerships drive Fairwood Brands forward | Landscape Management This business model helped Fairwood Brands reach No. 39 on the 2024 LM150 list, and they experienced a 96-percent increase in revenue from 2022 to 2023.