What? Productions

Hat Day centerpiece 🌺

was hired to build the centerpiece for the Hat Day x Best of Spring 2022 fashion show. Featuring 12 larger-than-life poppies in various stages of opening, designed to be hung upside down, as if they are growing from the ceiling. White and indigo flowers are attached to S-shaped stems, giving them the appearance of movement while hanging still from the ceiling.

Soundography is a parametric inspired free form sculpture consisting of three bench forms, four vertical wall forms and two forms suspended from the ceiling. Each form consists of stacked layers of ¾” Baltic Birch Ply and RGB LED Neon strips. These forms were created by hand sketching, exploring organic forms in Cinema 4D, then recreating in Rhino 7. Numerous models were built at scale to understand and explore fabrication and assembly techniques. The hundreds of pieces used to create these forms were cut from 4’ x 8’ sheets using a SCM Pratic S15BR+.
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What? Productions is a Columbus-based creative group specializing in art heavy, sensory experiences.
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We work hand-in-hand with local groups to build our productions. Our network spans throughout the United States and is most prominent in the Midwest, Northeast, Southern, and Southwestern regions.
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We believe experiential events define culture, accelerate a sense of belonging, and are a vital element to a community’s identity. With our expertise and passion for live events, we seek to bolster the entertainment market and build lasting creative infrastructure that nurtures the intersection of art and technology
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Our team coordinated the design, production and installation of the experiential build-out and it has lead to multiple other projects for bars and restaurants such as and .iv.
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SOLD OUT // 📢 WE'RE BACK WITH Smoakland 📢

Immerse yourself in bass on 3/27 when takes over What? Space with support from BRWN BEAR + Bent Spectrum + Sonorous + Wubiverse

📍 1199 W. Broad St.
🔊 PK Sound Dream Boy Audio
🎫 https://buff.ly/30wkwxN
😷 required