OneSize Social Media

When running ads, audiences fall into 3 categories to target 🎯

Let’s break them down 🙌🏻

1. Demographic and Interest targeting: This is where you can narrow down by age, s*x, and location but also layer on Interests your client/customer has. We can also target by wealthiest zip codes and Luxury Goods so we’re really isolating the luxury high-end clientele that spends 💸

2. Custom Audiences: Custom audiences let you target your ads at a specific group of people who have already interacted with your brand 💬

So, instead of targeting your ads to people through broad demographics like age or gender, you can target your ads based on data pulled from your own website, app, offline lists or from the account engagement itself 📲

3. Lookalike audiences: Lookalike Audiences are audiences that the platform can build for you based on your Custom Audiences or an external data source 🗃️

The people who will be in your Lookalike Audiences may have never even heard of your brand. Through advanced algorithms, FB, IG and TT identifies users similar to those in your custom audience and targets them with your ads 🚀

Get in touch with OneSize Social Media and we’ll create a custom ad strategy to help you reach your goals: http://calendly.com/onesizefitssocial/initial-consultation