AMA Columbia

UX Principles for Email Marketing - Elevate Your Email Design and Efforts

Are you guilty of skimming your inbox or deleting unopened emails? We all are! It can feel oversaturated when an estimated 306 billion emails are sent and received every single day. Despite the odds, email marketing can be one of the most effective channels with an estimated $40 ROI for every dollar spent!

The same principles of User Experience (UX) used to design and build software can be optimized to email efforts—from identifying and thoroughly understanding a recipient to using design best practices and incorporating iterative testing.

Join this session to learn the basics of UX and how to apply those principles for email marketing success.

September 26, 2023 | 11.00 a.m. - 1.00 p.m. - EST

UX Principles for Email Marketing Elevate Your Email Design and Efforts Are you guilty of skimming your inbox or deleting unopened emails? We all are! It can feel oversaturated when an

Now is the best time to become an AMA member.

If you’ve ever considered joining the AMA, you’ll get the best pricing if you take action before October 2, 2023.

Membership dues will increase by $20 for Professional and Academic members and $10 for Doctoral Students.

Our membership dues have stayed flat since April 2020 even though we’ve continued to add new benefits like the Journal of Interactive Marketing, a DEI MicroVideo Library and additional exclusive content and free training, which is featured in our monthly AMA Membership Digest.

This is on top of other benefits like the best pricing on AMA training and certification, downloadable playbooks from the AMA Toolkit Library, unlimited access to AMA Journals, membership in a local chapter or research community for networking and more.

We’re glad you’re connected to the AMA and we’d love it if you took the next step in getting the resources and network you need to help advance your career.

Become a member before October 2, 2023 to get even more value out of AMA membership.

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AMA Membership AMA Membership No matter your level of marketing experience, the AMA offers the tools, training, research and community to help you advance your career.

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