HLJ Creative

We're so proud to share this one. 💙

The Regional Community Health Foundation (https://www.facebook.com/rmcfoundation.orangeburgsc) has been serving the Orangeburg region since 1986 — funding cancer care, diabetes support, Alzheimer's resources, and scholarships for future nurses and physicians across Orangeburg, Calhoun, Bamberg, and Barnwell counties. In 2025, a name change brought the need for a complete rebrand. And for the first time in their nearly 40-year history, they needed a website.

We had the privilege of building both from scratch.

That meant a full brand identity, a breast cancer awareness brand extension, a brand standards guide, and a custom website where donors can give to nine charitable funds, students can apply for named scholarships, and community members can explore everything the Foundation does for our region every single day.

For an organization that has done so much for so many, they finally have a digital home to show for it.

Check out the live site → https://rchgiving.foundation

🤩 Featured New Website Work by HLJ Creative for

🥅 The Goal:

Following a company name change, Kimberly Kerl of Kerl Design was ready to refresh both her brand identity and her website. With an extensive portfolio of kitchen, bath, addition, and renovation projects completed throughout Upstate South Carolina, she needed a site that could showcase her work in a clean, well-organized, and visually compelling way. Equally important, the website needed to support high-resolution, professionally photographed project imagery while incorporating thoughtfully written copy – content that would resonate with potential clients and perform well for search engines and emerging AI-driven discovery tools.

👩‍💻 Services Provided:

➡️ Logo Refinement
➡️ Site Architecture & UX Planning
➡️ Copywriting
➡️ Custom Website Design
➡️ Portfolio Development with Photo Galleries
➡️ Custom Contact Form
➡️ Blog Development
➡️ Subtle Animations
➡️ Mega Menu Navigation

💫 The Results:

The refreshed branding and website provide Kerl Design with a flexible, scalable foundation for continued growth. Built on WordPress with Elementor, the site allows for easy content updates without compromising design integrity or requiring extensive training. The improved site architecture makes navigation intuitive, guiding visitors seamlessly to project galleries and blog content. Most importantly, the new website places Kimberly Kerl’s craftsmanship front and center, allowing her design work to take the spotlight and make a strong, lasting impression on prospective clients.

Thanks to and .nhi for all your creative contributions!