BMW2Go

San Francisco Ca., BMW2go announced the official launch of its Car-Sharing service in a handful of cities in California that included San Diego, Los Angeles and San Francisco.

BMW2go clearly views the car sharing phenomenon as a pre-sales opportunity for auto dealers and car manufacturers. The arrangement is “designed to more fully explore that opportunity for car executives to reach for another sales channel with the potential of higher margins and increased brand loyalty” says Reynolds as drivers come into the dealer showroom more often to exchange vehicles whenever the wow factor wears off or blocks of miles expire.

By allowing customers to obtain cars and service from their local dealers, meaning there’s already a sales conversion opportunity just from getting bodies in the door. BMW2go Vice President of Subscriber Services Regina Kerr explained during a town hall meeting with local auto executives that automakers like car sharing services because they see them sort of as extended test drives, and the BMW2go program is a logical extension of that view.

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