CTI - Chromatic Technologies

Launching a new packaging innovation project can seem to take forever, especially when it involves new materials or production techniques that could involve an Environmental Health and Safety (EHS) team. With forethought and planning, however, there’s no reason why the EHS team should delay the rollout of packaging innovations.

Packaging Innovation Meets EHS: How to Ensure a Successful and Timely Launch Launching a new packaging innovation project is no exception, especially when it involves new materials or production techniques that could involve a brand and converter’s Environmental Health and Safety (EHS) team.

Here’s another interesting article about Phillips Distilling using and to update their . The brand's campaign uses the tagline "Bring the Light."

UV Vodka debuts photochromic bottle UV Vodka will get a fresh new look with the launch of a new photochromic bottle design that activates a bright spectrum of colors when exposed to UV sunlight. A new tagline “Bring the Light,” is the brand's first campaign focusing on building a deeper state of mind between the UV name and its co...

Don't design for . Design for people interacting with brands.

Sunlight-activated ink features drive purchase intent. When consumer-tested, this idea scored in the top 2 box for purchase intent (definitely/probably will buy) with 89% for loyal consumers and 64% for occasionals. This is your chance for your brand to own summer and outdoor usage occasions.
- CTI Quantitative Research, Mann Consulting -

activated inks or change color when exposed to UV light (sunlight). When in the sun, the colors come to life. When taken out of the sun, the color disappears.

Encourage Social Media Interaction:
89% of millennials trust recommendations from friends and family more than claims by the brand. Use photochromic ink features to encourage your consumers to share their experience with friends and family.
- eMarketer 2014 -

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