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Emmy has been working so hard. She’s spent hours at the sewing machine working on getting these hem tags ready for our designs and we wanted to give you a behind the scenes look.
We are so proud of Emmy and the hard work she’s putting in.
The tags might not be perfect every time, but it’s been really cool to see how much she’s learned in such a short time and so many of you will soon get to wear a small piece of that story. 💙💙💙
Eli would be perfectly happy spending all day drawing.
Talking to a camera? Not so much.
But creating something means learning to tell the story behind it too.
The goals in this video aren’t just numbers. They’re little milestones that keep teaching our kids what it looks like to create something, share it with the world, and keep showing up even when it feels uncomfortable.
For Eli, that means drawing designs he’s proud of… and occasionally sitting through videos like this. 😅
Every order, comment, share, and tag reminds him that the work is worth it.
Thanks for cheering these kids on. It means more than you know. 💙🦁
https://thisiscolab.org/collections/drawn-to-detroit-football
POV: You realize every new order means another hem tag to sew. 😅🧵
On the bright side… every tag also means we’re one order closer to the goals we’ve been dreaming about.
There’s something kind of surreal about watching Alice press the very first one.
Right now it’s just a shirt.
But what if a few months from now it’s being worn by Lions girlies all over Detroit? What if it’s part of someone’s Sunday tradition? What if it’s in family photos, tailgates, on the sidelines at Ford Field?
We don’t know.
But we sure love dreaming about it. 💙
When Alice started drawing shirts, I don’t think any of us imagined where it would lead. She’s met so many incredible people, learned skills we never expected, and keeps dreaming a little bigger with every design.
This launch is another one of those moments.
The goals in this video aren’t just numbers. They’re little milestones that keep teaching our kids what it looks like to create something, work hard, face the fear of putting it out into the world, and invite other people to be part of the journey.
Whether we unlock one milestone or every single one, they’ll learn something from it.
And every order, comment, share, and tag reminds them that their creativity matters.
Thanks for cheering these kids on. It means more than you know. 💙🦁
https://thisiscolab.org/collections/pretty-gritty
07/01/2026
The wait is over… Alice's newest Lions design is officially here. 💙🦁
We need all the Lions girlies to check in.
Over the past several months, Alice has been inspired by so many amazing people. From seeing her first designs at the mini market with See You Sunday Events, to walking into Chaos Collection and seeing our shirts on display, to meeting a customer at a Tigers game - she's been dreaming bigger and bigger dreams.
It might seem early to be thinking about football, but we're already getting ready for kickoff. We want enough time to add all the little details we've been working on and have everything ready before football season begins.
For the next two weeks, we're opening pre-orders. It helps us know how many to print, guarantees you'll get your size, and locks in the best price before our official launch at the end of August.
This year we set a pretty big goal.
The first season we ever made shirts, our goal was to sell 100 shirts all season long.
This year, we're trying to reach 100 before the season even starts.
Not just because it's a fun number, but because big goals push us to learn, create, and keep building this little family business. And if we get there... we'll celebrate by taking our family of five to a Lions game.
Here's what we'll unlock together:
💙 15 pre-orders — Screen printing unlocked
💙 25 pre-orders — Free stickers for every order + a first look at Eli's next hand-drawn design
💙 50 pre-orders — Custom cookies from Cookie Crumbs & Co.
💙 100 pre-orders — A family trip to a Lions game 🏈
Pre-orders are open for two weeks, and next week we'll be adding Eli's newest hand-drawn design to the collection too.
Whether you order, share this post, leave a comment, or tag the prettiest (and grittiest) Lions fan you know, you're helping these kids dream a little bigger. 🦁💙
https://thisiscolab.org/collections/pretty-gritty
Launching a shirt means fighting the battle between…
What if no one wants what we’re creating?
…and…
What if it does even more than we ever thought was possible?
If we’re honest, the first thought definitely enters our minds. Probably more often than we’d like.
One of the reasons we’re doing this with our kids is because we want them to learn what it looks like to create anyway. To work hard on something they’re proud of, put it out into the world, and realize that being brave doesn’t mean you don’t have doubts—it means you don’t let those doubts make the decision for you.
Thank you for reminding us that it’s worth it. Pre-orders for our VIP list start today. 👀
We can’t wait to show you what Alice has been working on. Tomorrow. 💙
A few days before every launch, there’s always a mix of excitement and nerves.
Alice calls it being “nerv-cited.” 😄
In this little interview, she shares what it’s like to put something she created out into the world, what her favorite part of launching has been so far, and the advice she’d give to anyone who wants to design something…
Just launch it.
We’re getting so close to sharing this one with you, and we can’t wait.
06/26/2026
Every launch is a team project.
We brainstorm together, give each other feedback. We all have different jobs, different strengths, and different parts of the business that we love.
Since we’ve been hard at work getting ready to launch something new, we thought it’s the perfect time to make sure you know who we are and what we do.
Jess | The Momager
Sometimes she’s managing the kids, and sometimes she’s managing the business.
She’s the one making sure your orders arrive where they’re supposed to, keeping us organized for markets, answering the million little questions that come with running a business, and making sure all of RJ’s crazy ideas actually have a plan.
Every dreamer needs a realist.
RJ | The Dreamer
RJ is usually the one saying, “What if…”
A new design.
A new collection.
A new idea.
A new challenge.
He’s convinced that almost every crazy idea is worth trying, and somehow he keeps convincing the rest of us to believe it too.
Eli | The Artist
Eli has always been creative.
If he has the choice, he’ll pick a pencil over a prompt every single time.
He’s constantly sketching, refining, and pushing us to make every design a little stronger than the last. He reminds us that great art is worth taking the time to create.
Emmy | The Planner and Sewer
Emmy is detail-oriented like her mama. She always knows what’s on the calendar - whether that’s our social media posts, events, or our next vacation.
She helps us plan. Plan the launches. Plan for the markets.
And lately she’s added a new skill to the list, spending hours learning to sew so she can help add another special touch to our next collection.
Alice | The Mini Dreamer
Alice might actually have more ideas than her dad.
She’s constantly dreaming up new designs, new products, and new ways for us to have even more fun.
If there’s a part of the business happening, she wants to be right in the middle of it—and we wouldn’t have it any other way.
We’ve been hard at work behind the scenes getting ready for football season.
We aren’t quite ready to show everything yet, but we think you’re going to love what we’ve been working on.
Our VIP list will get the first look (and first chance to order) before everyone else, and then we’ll share the full reveal on July 1.
🏈👀
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17420 Hall Road
Clinton Township, MI
48038