The Ferneway Company

Here are some great basics for developing a content marketing strategy.

The 3 Building Blocks to Content Marketing Strategy We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing ...

Want a special way to engage your target audience? Create a unique hook.

Why You Should Create Content With a Hook If you're going to create valuable content for your target audience, you'll need a hook to show why it's unique. Take a look at this example of a content marketing hook that helped an obscure brand...

Quality content is essential for business. So how do you create it?

What is Quality Content and How to Help Your Clients Create It Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and ...