Comms Factory

Getting media coverage isn’t magic—it’s media strategy done with the right story, the right angle, and the right follow-through. In “How to Get Media Coverage That Sticks,” you’ll learn how to move beyond one-off placements and earn attention that actually lasts, builds credibility, and supports your broader visibility goals. If you’re a solo operator, professional, or nonprofit that’s tired of being overlooked, this is the practical playbook for getting taken seriously without blowing your budget.

https://commsfactory.net/how-to-get-media-coverage-that-sticks/

PR can feel like a mystery—until you choose the right engagement model. This piece breaks down when a PR retainer makes sense versus when a project-based approach gives you faster, more budget-controlled results, especially if you don’t have an in-house team. You’ll also see a practical way to think about media exposure as something smaller organizations can earn with the right strategy and craftsmanship. If you want clear tradeoffs and honest guidance before you spend a dollar, this is the one to read.

https://commsfactory.net/pr-retainer-vs-project-based/