Go Savvy SEO

What is the main purpose of using keyword in SEO?

Keyword is the main purpose of using SEO. It is used to increase the visibility of a website in search engine result page by targeting it towards specific keywords, which are in turn targeted by search engines for indexing purposes. This article will describe some ways on how keyword can be used effectively in SEO.

One way this motive is achieved is through information architecture where structures are built with connections between related pages that help organize the site content into logical groups. Content, Navigation, Site Architecture are three components of Information Architecture that when linked together create a good user experience when surfing the Internet or searching certain key phrases. Targeted users, when reaching these sites after typing these words into their browsers, can easily navigate around quickly and efficiently without having to go back and forth between various pages.

Keyword can also be used in SEO with page titles. These are the words that show up in the tab of a browser, when saving website shortcut on bookmarking apps, and often is shown in search engine result pages. It is used to describe what the article is about so users know what they will be reading about when clicking on the link to get there. If a user types certain words into a search engine, upon clicking on one of these links that has a matching title with those specific keywords, then keyword serves its purpose by bringing them to that content where they can find whatever information or products they may need from the site. An example would be if someone searched for 'tires' and clicked on a link that had the title of 'best tires reviews', bring them to the website where they will find good reviews for certain brands, as promised in the title.