Boonrise

Happy Labor Day. To everyone who builds, cares, teaches, repairs, delivers, and keeps our communities running—thank you. We had the honor of creating “We Work” with Run Improve Grow to celebrate you.

End every video interview with these two questions.

After you've covered all the required questions in a video interview, there are two final ones that almost always deliver gold:

1. "What excites you about this?"

Whether it’s a product launch, a nonprofit gala, or a new company culture—this question taps into emotion, passion, and purpose.
And more often than not, that moment makes the final cut.
Because people don’t just want to know what something is.
They want to know why it matters.

2. "Is there anything else you think is important to share?"

Again, this will generate personal, authentic emotion that will translate into potent material.