VERB

In 1970, Gary Anderson, then a 23-year-old architecture student at the University of Southern California, designed the iconic recycling logo as part of a contest organized by the Container Corporation of America. This logo, symbolizing the recycling process with its three chasing arrows, quickly became a global symbol of environmental consciousness. Anderson’s design not only marked a significant moment in the environmental movement but also demonstrated the power of simple, clear graphic design to convey a universal message.