Creative Composition

A blurry product shot signals carelessness before a customer reads a word. A staged lifestyle scene erodes trust at first sight. In our latest blog post, we walk through the six types of marketing images and how to match each to the goal it best serves.

6 Types of Marketing Images and When to Use Each One - Creative Composition Billboards, websites, social platforms, packaging... no matter the channel, visual content drives success. But different image types serve different purposes. Understanding which visuals work best for specific goals helps you maximize your impact.

A little Print History for this Friday.

When the New York Times finally switched off its last Linotype machines in 1978, pressmen who had operated them for 30+ years reportedly wept on the floor. Some machines had run continuously for over 40 years. The shift to cold type (phototypesetting) happened in under a decade industry-wide, one of the fastest technology transitions printing had ever seen.