Forum for Healthcare Strategists

In the final episode of , Skip Hidlay, Chief Communications & Marketing Officer at The Ohio State University Wexner Medical Center, shares how authentic, fact-based storytelling helps healthcare brands cut through the “sea of sameness.” Learn how his team builds trust and differentiation through stories that inform, inspire, and connect. bit.ly/3X4Az3e

Nathan Ziegler, Ph.D. of CommonSpirit Health joins Chris Boyer in Episode 7 of to share how an equity-first approach can close care gaps and strengthen communities. From rural broadband to urban food insecurity, he highlights why true healthcare impact starts with listening to every voice. bit.ly/3Jc4IKS

Brian Carlson of Vanderbilt University Medical Center joins Chris Boyer in Episode 5 of Live From HMPS25 to share how marketing and patient experience work hand in hand—from shaping perception to improving operations. His message: everyone owns the experience. https://bit.ly/49eWcFk

In Episode 4 of , Salesforce’s Ben Seyden shares how healthcare organizations can use data-driven personalization to create seamless, patient-centered experiences. From unifying EMR and behavioral data to leveraging AI for smarter engagement, Ben explores how purposeful tech and actionable data can transform relationships across the care journey. https://bit.ly/48Em8dr

Recorded Live from in Orlando, host Chris Boyer sits down with Keynoter Amber Mac to break down how AI can support—not replace—healthcare teams. With empathy and purpose at the core, she shares why tech should serve your mission, not the other way around. Don’t miss this conversation on putting people before platforms.