Otherwise Incorporated

In the unforgiving terrain of the startup world, where unicorns are revered and the mantra of “build fast, sell faster” reigns supreme, branding takes on a vastly different hue. It is not the slow, patient art of building deep relationships, but a swift, agile dance toward value. Yet, even here, in this frantic rush, there is room for potent principles that endure. Branding must adapt, but it must not lose its soul.

Read more in our latest blog post here: https://www.otherwiseinc.com/blog/branding-in-the-world-of-startup-businesses/

“Brave Bessie,” “Queen Bess,” and “The Only Race Aviatrix in the World.” These were all nicknames given to Bessie Coleman, the first woman of African-American and Native-American descent to soar brilliantly across the sky as a pilot — only 20 years after the invention of the first airplane. Known for her grit and ambition, she was one of the meanest pilots to ever touch, a yoke performing a variety of tricks throughout her incredible but heartbreakingly short-lived career when her life was cut short in a tragic plane crash. Her goal was to encourage women and African-Americans to reach for their dreams, in the same way she reached for the sky. Learn more about the trailblazer, Bessie Coleman at the link in our bio!

Albert Murray was one of the last surviving links to a period of flowering creativity and spreading ferment among the Black intelligentsia in postwar America. He made his mark during a time when the growing force of the civil rights movement gave rise to new bodies of thought about Black identity, political power and the prospects for progressive equality in a culture blighted by a history of racism.Born in Alabama, Albert Murray attended Tuskegee Institute, where he befriended Ralph Ellison, author of the legendary novel, Invisible Man. Murray was an essayist, civicist, and novelist who charged national discussions about race by challenging Black separatism through his pugnacious essays, exclaiming that the Black experience was essential to America’s culture and inextricably tied to it. When Black Americans fought in the streets for civil rights, Black integrationists and Black nationalists battled in the schools, books, and essays. Mr. Murray was in the middle of it all, along with writers, artists, and friends including James Baldwin, Richard Wright, and Romare Bearden. Learn more about Albert Murray in the link in our bio!