Cision

Here's an uncomfortable truth for PR pros: Most pitches never get opened. 😬

Not because journalists are too busy, but because they pitches aren't relevant.

Here's something most PR teams haven't fully caught up to yet:
Your social media presence is now directly influencing what AI says about your brand. 💡

Why Your Brand's Social Presence Is a PR Asset in the AI Era AI is a new audience member for your social media content. For PR pros, that means leveraging your feeds to influence how your brand gets cited by answer...

Are you PR team's media efforts reactive or strategic? 🤔
There's a big difference and it starts with understanding what media intelligence actually means.

Is your PR team using AI but not quite sure where to draw the line?

Too much AI without enough human oversight can hurt your brand's credibility. That's why we put together a tip sheet to help your team use AI strategically. 💡

Managing AI in PR: Balancing Human Intelligence and Technology | Cision Use this tip sheet from Cision to find out the right balance between using generative AI to support PR’s key functions and human intelligence.