One North Interactive

Every presentation is an act of persuasion.

That's why, before a single slide gets built, Design Director Paul Evangelista identifies the one word, or outcome, the presentation is driving toward.

Over the past three years, Paul has helped shape Config presentations for One North speakers, crafting the visuals, motion, and narrative arcs that helped them stand confidently in front of thousands of designers.

In his latest article, he shares how each talk was built around one defining word, a powerful visual metaphor, and a lot of deliberate subtraction:

Story First. Then Make It Beautiful. | Insights & Events | One North From Trust to Access to Buy-In, discover how one-word outcomes, visual metaphors, and thoughtful design shaped three Config presentations.

Every game day broadcast relies on countless visual elements, from scoreboards and player stats to matchup overlays. Multiply that across every sport, league, team, and live data feed, and you're looking at millions of design variations.

At Config 2026, Matt Rogers joined ESPN to share how they transformed that complexity into a scalable design system in Figma, driving new ways to collaborate, scale, and accelerate workflows.

See how the partnership helped ESPN rethink broadcast graphics at scale—and challenged One North to raise our game, too: https://bit.ly/4aMEKrL