Novus Media LLC

Exciting to see our own Olivier Pepin featured in Grit Daily News.

Olivier sat down with Jordi Lippe-McGraw to share his perspective on how the agency CTO role has fundamentally shifted — from keeping the tools running to sitting at the table where strategy gets decided. His take on why data infrastructure compounds over time, what it really takes to win in the pitch room today, and where the role is headed next is a must-read for anyone in the industry.

At NOVUS, we've been building geography-first intelligence since 1987. Olivier is making sure that intelligence doesn't just keep pace with what's next — it leads it.

Why the Modern Agency CTO Is Becoming One of the Most Important Voices in the C-Suite - Grit Daily News Five years ago, the agency chief technology officer was essentially the head of IT: keeping the tools running, managing vendors, and staying out of the way of