Neon One

Awareness days are a valuable opportunity for associations to remind members of the importance of their cause, strengthening their passion and dedication in the process. But, too often, associations fail to sustain this momentum because they put too much focus on the day itself without providing further opportunities for engagement.

In this article, Christopher Krueger of Kellen walks through a five-step roadmap to treat awareness days as a launchpad for sustained, year-round engagement.

Read the whole article here: https://bit.ly/3S2e4N

How to Turn Awareness Days Into Member Action (5-Step Plan) | Neon One Discover how association leaders can transform fleeting awareness day momentum into sustained member engagement with these 5 strategic tips.

There’s a specific kind of magic that happens at in-person events. It’s that moment when a donor hears a powerful story, looks around a crowded room, and realizes they are part of something much bigger than themselves.

But how do you bridge the gap between that inspiration and action?

In our latest blog, we explore how to turn peak emotional moments into immediate support. Whether it’s through a raffle, pledge cards, or convenient tools like our new Neon One payment terminals for on-site giving, the goal is the same: make it easy for your supporters to make a donation the moment they feel moved.

Dig in using the link in here:

5 Ways to Turn Event Excitement Into Action (aka Donations) Events can be exhausting, but capturing donations shouldn't be. Turn peak moments into immediate action with these 5 easy-to-use tools.

When we dropped The Recurring Donor Report a week ago, many statistics were exciting. But one really stood out: Average Donor Lifetime.

The average donor lifetime for recurring donors was between 7.5 and 8 years compared to between 1.5 and 2 years for one-time donors.

That's up to 4x longer! That long-term dedication has a major impact on their donor lifetime values. In 2025, the average donor lifetime value was $7,288.26 for recurring donors versus $3,606.90 for non-recurring donors.

The point is clear: Recurring donors are some of your most valuable and dedicated supporters.

Make sure to check out the Recurring Donor Report for insights and inspiration on how to grow your recurring donor base as a source of sustainable funding!

Get Your Copy: https://bit.ly/3P744kH