Leadership Story Lab

A powerful way to improve a conversation is to improve the question.

In a recent article from Content Marketing Institute by Clare McDermott, I discussed how small changes in the way we frame questions can dramatically change the depth of the responses we receive. For example, asking someone about one of the best things they've ever done for themselves will often generate interesting answers.

But adding a layer of challenge, like "especially because you were told you couldn't," introduces adversity, obstacles, and reflection. Suddenly, people are more likely to share a story rather than simply an opinion.

Stories often reveal far more about how people think, decide, and lead than direct questions ever can.

I'm honored to be featured in this thoughtful article exploring what meaningful conversations can uncover that data alone cannot!

https://contentmarketinginstitute.com/content-marketing-strategy/data-versus-conversation

What Data Can't Tell You (But a Conversation Can) Advisory boards and executive dinners reveal insights no survey can. Learn what makes intimate gatherings work and how to run them effectively.

We're so excited to see that Winning Without Persuading is still the #1 new release in Business Sales on Amazon!

Have you ordered your copy yet?

Persuasion is often treated as the ultimate leadership skill.

But what if the leaders who create the greatest impact are the ones who know how to uncover the stories others haven’t yet shared?

If you’ve read Winning Without Persuading, we would love to hear your thoughts in a review. Your perspective not only helps future readers but also expands the conversation around curiosity-driven leadership: https://www.amazon.com/dp/1400252776/?bestFormat=true&k=winning%20without%20persuading&ref_=nb_sb_ss_w_scx-ent-bk-ww_k0_1_20_de&crid=2644W56FQKLJ2&sprefix=winning%20without%20pers

We're so grateful that you're a part of it!

Deal: Winning Without Persuading: A New Framework for Leading with Curiosity and Story Discovery Winning Without Persuading: A New Framework for Leading with Curiosity and Story Discovery

Today is the last day to join two virtual leadership communication trainings!

Curiosity is an underrated and overlooked leadership skill that allows you to excavate the hidden stories, insights, and perspectives within your organization. Those are the very elements that drive better decisions, stronger trust, and lasting change. Winning Without Persuading introduces a framework for leading with curiosity that will allow you to find these stories that change everything.

The first 500 readers are invited to join Esther Choy an exclusive live training! Two interactive sessions where you'll will practice:

• asking high-impact questions
• unlocking hidden insights
• creating conditions where people speak up

Submit proof of purchase by tomorrow, May 5, 2026 to join:

https://www.leadershipstorylab.com/winning-without-persuading-book-promotion/?utm_source=facebook&utm_medium=social_media&utm_campaign=WWPpromo

Have you submitted your proof of purchase yet?