The PR Shoppe

We are thrilled to share that our ceo Carolyn S. Fraser is hosting Dream Day 2022, a half-day virtual summit on Saturday, January 8, 2022 - 10am-1:30pm CST.

If you are an entrepreneur, small business owner or goal-getters, this is a opportunity for you to visualize AND strategize your 2022 goals!⁠

Set the intention right now to do what it takes to rebuild, recommit, and redefine the most pivotal areas of your life.

Our stellar speaker line-up includes:⁠

Winter Williams- As a writer, speaker, conference host, media personality….and millionaire business boss, Winter inspires a global audience with her message of hope regarding the Christian life journey and relationships founded on truth, wisdom, and transparency. 🙌🏿🙌🏿🙌🏿⁠

Caprice O'Bryant - An empowering voice in the fitness industry for nearly a decade, Caprice is an award winning entrepreneur, dynamic speaker and author committed to demolishing the obesity epidemic through faith, fitness and nutrition. 🙏🏿🏋🏿 👩🏿‍🍳⁠

Candace Junée Armour - Candace Junée helps hundreds of women achieve 10k+ months using her 6 Figure Marketing Maven Method, and she’s also the founder of , a membership that equips Christian Women entrepreneurs through Go-Getter conferences & podcasts. 🌎 🌍 🌏 ⁠

- Stephanie is a viral content creator, writer, and educator. She produces premium, high-quality content that addresses issues pertinent to the Black woman millennial experience. 👩🏿‍🦱👩🏿👩🏿‍🦰 ⁠

Show up for yourself in a BIG way by attending Dream Day where you'll learn how to put some action (AND faith) behind those big dreams in your heart. ❤️❤️❤️ Grab your ticket today using the link in the comments.



We do not own the rights to this music!

Digital marketing is always changing and evolving, so 2022 will be no different. Now is the time to prepare for the future of digital marketing!

Here are some top 2022 digital marketing trends to learn about and even adopt:

1. Facebook officially changed its name to Meta and it's betting big on the Metaverse, which is a term for virtual and augmented experiences. This is the future, so seek out opportunities for your business in these spaces.

2. Influencer marketing is set to reach $13.8 billion in 2021 and continue to grow! Influencer campaigns inherently provide context and relevance since the influencer is endorsing the product. If you haven't already jumped on this trend, you might want to do so or get left behind.

3. LinkedIn continues to show considerable gains in monthly active users and engagements on the platform. They are also continuously launching new features that drive better results for businesses and pages. How can you leverage this platform for growth?

4. Experiences are the new social currency and word-of-mouth marketing is still gold! Focus on creating experiences at every stage of your interactions with customers to earn organic support.

5. Website traffic is overwhelmingly mobile; however, most websites still don't have fully mobile-optimized experiences. As Google launched Core Web Vitals site design, speed will become ever more important. Make sure your website is optimized.

6. Every part of digital marketing — social media newsfeeds, display ads, social ads, search engine optimization and even email — is becoming algorithm-driven. So in order to stay relevant, you should provide a user experience that customers want or your content will be less visible.

And remember - less is more! The explosion of digital marketing options means that many businesses are spread too thin across too many channels. Smart businesses focus on dominating one channel.

Now go and be great!
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