Burrell Communications
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Every hater has a turning point.
Toyota's first all-electric lineup is here, the bZ, bZ Woodland, and C-HR, and the BEV Family Campaign had one job: turn EV doubters into believers. So we made it personal. And then we made it puppets.
Puppet Captain Raymond Carr designed and built five custom puppets that transform into their real human counterparts the moment they're won over. Matching locs, fades, twists, with dedicated hairdressers for both the talent and the puppets because details aren't details, they're the whole thing.
Raymond assembled an all-African American puppeteer team and brought the characters to life with cultural nuance that can't be faked and shouldn't be. Director Paul Hunter and Prettybird kept it authentic, fun, and unmistakably us. And Infinity Song's "Haters Anthem" on the track? Exactly the energy this deserved.
The skeptics had their moment. Now watch them become believers. ⚡
03/31/2026
The data is clear. The conversation? Not happening enough.
Our CEO, Tara DeVeaux (), is taking the stage at POSSIBLE 2026 during Unplugged en Miami to spotlight what too often gets overlooked: the measurable business cost of underinvesting in Black consumers.
This isn’t just cultural—it’s economic. And it’s time to treat it that way.
Use code UEMSPKR26 for priority access at unpluggedcollective.com.
Click here to claim your Sponsored Listing.
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233 N Michigan Avenue
Chicago, IL
60601
