Burrell Communications
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06/18/2026
The final images are only part of the story. For our latest collaboration with Foot Locker and Adidas, every detail mattered.
From shaping the visual world to capturing the moments that made it feel real, this work came to life through a team of creative minds working in sync.
Hear from photographer Akilah Townsend (akilah townsend) and production designer Mike Mills (Michael Mills) as they share their approach, process, and experience behind the campaign featuring Lola Tung.
Then swipe through to see the final work.
When wanted to turn this Summer’s hottest styles into social-first content, we developed the creative magic to make it happen.
Three concepts. One talent. Endless scroll-stopping moments.
Big love to our partners at and the crew who brought it all to life.
The Squad:
Claudio Garcia (CLo) — Creative Director
Akilah Townsend ( akilah townsend )— Photographer
Mike Mills (Michael Mills) — Production Designer
Jessica Ayers (Jessica Ayers) — Social Content Director
Corey Phifer (Borey)— Account Director
Taryn Haughton (Taryn Haughton)— Producer
Judith Hoffman () — Executive Producer
Teresa DaLuze (Teresa DaLuze) - Project Manager
When asked to turn this Summer’s hottest styles into social-first content, we developed the creative magic to make it happen.
Three concepts. One talent. Endless scroll-stopping moments.
Big love to our partners at and the crew who brought it all to life.
The Squad:
Claudio Garcia (CLo) — Creative Director
Akilah Townsend ( akilah townsend )— Photographer
Mike Mills (Michael Mills) — Production Designer
Jessica Ayers (Jessica Ayers) — Social Content Director
Corey Phifer — Account Manager
Taryn Haughton (Taryn Haughton)— Producer
Judith Hoffman () — Executive Producer
Every hater has a turning point.
Toyota's first all-electric lineup is here, the bZ, bZ Woodland, and C-HR, and the BEV Family Campaign had one job: turn EV doubters into believers. So we made it personal. And then we made it puppets.
Puppet Captain Raymond Carr designed and built five custom puppets that transform into their real human counterparts the moment they're won over. Matching locs, fades, twists, with dedicated hairdressers for both the talent and the puppets because details aren't details, they're the whole thing.
Raymond assembled an all-African American puppeteer team and brought the characters to life with cultural nuance that can't be faked and shouldn't be. Director Paul Hunter and Prettybird kept it authentic, fun, and unmistakably us. And Infinity Song's "Haters Anthem" on the track? Exactly the energy this deserved.
The skeptics had their moment. Now watch them become believers. ⚡
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